Supply Chain for Distributors

    Supply chain software for distributors, from branch demand to redistribution

    For national and regional distributors running many branches and thousands of SKUs. Likwid plans the whole loop — branch-level demand rolled up to one company buy across every principal, then fulfilled stock redistributed to every branch. Built for the high-SKU reality of FMCG and pharma distribution.

    Manufacturer, not a distributor? See supply chain software for manufacturers.

    The closed loop

    Every echelon, one plan

    Scroll to watch it build, one echelon at a time — branch demand up to the company buy and procurement, then stock back down to every branch. It's the same supply chain planning loop behind Likwid's S&OP platform, tuned for distribution.

    Regional demand1/5
    Regional demand

    Demand sensed at every region and SKU — the shelf, not a national average.

    See demand forecasting
    Company S&OP

    Regional demand rolled up into one consensus plan, the regional shape kept intact.

    Procurement

    The requirement hands to procurement — vendors, RFQs and POs — carrying the split.

    See how procurement runs it
    Fulfilment

    Supply arrives against the plan, netted across stock, in-transit and open POs.

    Redistribution

    Back to every region — via the corporate hub, or straight from source.

    Why distribution planning breaks

    The buy is signed off. Then the branches diverge.

    A national buy meets a multi-branch network, and within a week the plan and the stock on the ground are telling different stories.

    01

    The buy is national; the demand is branch-level

    Head office buys in aggregate, but stock sells branch by branch. A single national number hides dozens of branch demand curves — and the buy quietly mis-serves all of them.

    02

    Buying is blind to the branch split

    One consolidated PO goes to the principal, not the branch shape behind it — so quantities are right in total and wrong at every branch, and the correction happens as inter-branch transfers weeks later.

    03

    Stock lands in the wrong branch

    Goods arrive at the mother warehouse when a branch needed them yesterday, or land in a branch that's already covered. Fill rate drops in one place while inventory piles up in another.

    04

    High SKU × branch counts break the spreadsheet

    For FMCG and pharma distributors it's thousands of SKUs across dozens of branches and many principals, with schemes, expiry and returns on top. No planner holds that in Excel — so the tail goes unplanned and working capital sits dead.

    Redistribution

    Two ways stock gets back to the branch

    When a buy is fulfilled it has to reach the branches that generated it. Likwid runs both models — and mixes them per SKU and per branch.

    Redistribution model

    Via the corporate hub

    Supply lands at the corporate hub (Root), then cascades to each regional warehouse on the regional plan — consolidation, cross-dock and tighter control.

    Lead time
    +1 hop via Root
    Touches
    2 — receive, cascade
    Control
    Central, consolidated
    Cross-dock
    Yes, at Root
    Best for
    High-value · batch-controlled
    Source · VendorsPOs PLACEDCorporate hub · RootONE RECEIVING POINTcross-dockNorth DC4,200 SKUsWest DC3,800 SKUsSouth DC2,900 SKUsEast DC2,100 SKUs
    Built for the long tail

    Where the SKU × branch count is the whole problem

    Distribution at scale isn't a hundred hero lines — it's thousands of SKUs across dozens of branches and many principals, with schemes and expiry on top and returns underneath. That's the long tail that beats point demand forecasting and inventory tools one at a time — and exactly what Likwid is built to plan in full, branch by branch.

    0+
    SKUs planned per branch
    0
    branches → one consensus buy
    Batch · expiry
    tracked for pharma
    Primary · secondary
    reconciled for FMCG
    What the platform does

    One plan, from the branch shelf to the principal and back

    01

    Branch-level demand sensing

    Every branch is forecast at SKU level from its own secondary sales — not a national average sliced by contribution.

    02

    One consensus buy plan

    Branch demand rolls up to a single company-level buy the whole team agrees on, with the branch shape kept intact underneath.

    03

    Procurement, wired in

    The company requirement hands straight to procurement — every principal, RFQs and POs — carrying the branch split so buys land right.

    04

    Two redistribution models

    Fulfilled stock flows back downstream direct-to-branch or via the mother warehouse, per SKU and per node — you choose the model.

    05

    Multi-echelon, netted

    Stock, in-transit and open POs are netted across the mother warehouse and every branch, so nothing is bought that a transfer could cover.

    Questions

    Distribution planning, answered

    See the loop run on your own network

    A 30-minute walkthrough — branch demand to a company buy, procurement across your principals, and stock back to every branch.

    Talk to us

    See Likwid on your own data

    Leave your details and we'll set up a 30-minute walkthrough on your numbers — no slides. We reply within a day.

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